Hi! I’m a results driven multi-disciplinary creative and strategist.
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Selected work
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I take pride in thoroughly understand whatever I undertake.
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Way of working
I rely on research and data to make well-informed choices and precise communication. If you want to know how wool can be the best material ever, what’s the most important factors when a service technician are looking for a job, how to make cheddar or what shade of blue is best for a bedroom, give me a call!
I’m constantly improving my way of working, I’ve implemented generative AI in my workflow. I’m also easily adaptable, having worked in a lot of different software throughout the years – for example davinci, figma, final cut, bannerflow, and of course the full adobe suite.
Skills
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Brand strategy
Campaign strategy
Concept development
Content strategy
Channel ownership
Strategy
Art Direction
Concept design
Digital design
Generative AI
Grading
Motion design
Visual identities
Design
Directing
Producing
Production
Budget allocation
Mentoring
Personnel responsibility
Team lead
Life so far
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2024
Parental leave
I’m currently on parental leave. You’ll find me at Skansen, in Aspuddsparken or baking bread.
2020
Art Director & Creative Lead
Fjällräven
2020-2024
Projects I've contributed to include: the Specialized collaboration launch, all seasonal launch material, Fjällräven Classic events and Fjällräven Polar. I’m also manager for a small team and channel owner for Fjällräven’s YouTube channel.
2015
Art Director
Nordic Morning
2015-2020
I was leading the creative work for major clients like Scania, Arla, Lantmännen, Länsförsäkringar and Snickers Workwear.
Additionally, I played a key role in winning multiple significant projects as part of the pitch team.
2012
Graphic design and com.
Linköping University
2012-2015
I studied Graphic Design and Communication at Linköpings University. During my years there I was Design responsible for the school paper and creative at a student driven agency called Kindergarden.
1992
Lucas Blom
1992-Present
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