I’ve worked with Scania for over five years. I did multiple big fairs, print productions, directed photoshoots and films, did huge projects and designed icons and I also helped define their employer branding direction.
Working with Scania gave me extensive experience in long-term client relationships. I worked with project managers, strategists and brand experts. Much of the work I did defines who I am as a creative today.
Strategist, Art Director, graphic designer, director, CGI-direction and supervising, retouch, final art
Launch of the next generation Scania
About the project
I was part of the launch of the new generation Scania. We did the launch brochure and directed the photoshoot of the launch images, taking place on Ascari race track in spain. We also worked a lot with CGI, which i was creative lead for.
Recruiting Service Technicians
Thought the years I’ve done numerous campaigns for Scania’s employer branding. This one was for recruiting service technicians, which Scania found difficult. We went for a dark and dirty look which was in great contrast to all other Scania employer branding which is bright and clean.
About the project
Scania original filters
About the project
Scania wanted to emphasise the importance of using original Scania filters. So we did information films about how important the filters are for your truck.
Fit for a king
About the project
I was part of a team launching Scania Crown Edition. The concept was a nod to Scania's iconic fan club, 'king of the road'.
Mining, engines and power generation
About the project
This is a selection of campaigns and print productions I’ve done for Scania Engines and mining. A highlight from this was the opportunity to direct a photoshoot 1000 meters under ground in a mine in northern Finland.
