Films I’ve directed
and produced
This is a selection of films I’ve written, directed, produced and sometimes edited through the years.
My role
Strategist, Art Director, producer, director, post-production
Two friends, five days & 110km of Swedish wilderness
About the film
Produced post-pandemic, this film celebrates the freedom of trekking with friends. We aimed to create a film that felt both personal and grand by blending FPV and cinematic footage.
Fun fact: The production team carried 30kg of equipment each, covering 110km in five days, up and down Kebnekaise.
It currently has 283K views on YouTube.
Let’s pack our things and go
About the film
In 2022, Fjällräven launched its first bike packing equipment. To address the salesforce and staff's unfamiliarity with the new products, we produced in-depth explainers for all items.
Fun fact: We completed the project in just one week, producing over an hour of final material.
How to survive during Fjällräven Polar
About the films
These are a couple of how-to films we released as a build-up to the Fjällräven Polar application period.
Fun fact: They are all shot during Fjällräven Polar, in the most northern Swedish wilderness
Fjällräven Care and Repair
About the films
This is a passion project for me. I believe the process of caring for and repairing our stuff is meditating and builds self-confidence. I designed custom graphics for this project, drawing inspiration from patches and stitches, which seamlessly align with the Fjällräven brand.
Fun fact: This is Saras first time in front of camera, she’s a star!
Snickers Workwear testimonials
About the films
We aimed to amplify the voices of a few Snickers Workwear users. What better way to showcase the comfort, durability, and attention to detail of a Snickers Workwear garment than by highlighting a true craftsman in action?